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 Six generations of our family have raised
commercial cattle in Texas. It has become increasingly difficult
to maintain a profit in the commercial cattle business. The
profits have been reduced by high feed, maintainance and
production cost. These high cost however have not been unique
to the cattle industry as all meat products have suffered
equally. The primary reason for the profit problem in the
beef industry is it's loss of market share in the food industry.
We have put far to much time and money into the development
of fast growing, larger, leaner, tougher, dryer, tasteless
product that does not satisfy the consumer. Our research
tells us that consumers are willing to pay more and buy more
of a product which they like and know is healthy. Research
from Texas A&M University, Washington St. University,
Penn St. University, and The University of Wisconsin have
all concluded that Wagyu beef is, because of it's high concentration
of monounsaturated fats, the most healthy of all beef. Wagyu
beef is not only healthy, it is without doubt the best tasting
and most tender beef. These facts make Wagyu beef the most
expensive beef on the market and also the most in demand.
We began to research and buy Wagyu genetics in 1990. From the time that we began
converting from our commercial Angus to Wagyu cattle, it is amazing how much
we have learned . The first and most difficult thing for us to comprehend was
how little that we actually knew. We began to understand that we are not in the
cattle business but we are in the food business. Then our concern turned to how
our food looked, not how our steer looked, because our consumers were not buying
the steer, they were buying the steak. They buy beef steaks because they like
them and if they don't, there will be no demand. A good product produces demand
and demand produces good prices. How does all this relate to the rancher? Simple,
a better product has a larger demand and no matter how you market it, the product
will bring a higher price. In addition a better product will help recapture market
share which also increases demand.
We know that we have learned from our history but what is most important is our
future, and our future is very bright with Wagyu cattle. |
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10456
North I-45 • Rice, Texas 75155
Phone (214) 384-6622 • Fax (903) 326-6049
Email: briggsrnch@aol.com |
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